11/28/2023 0 Comments Panic button games discord![]() ![]() I have seen similar numbers from other companies. If you go on Discord and post a link with the click-through rate is about as half as good as the click-through rate on email marketing ( see this article for the stats using my own server and email list). So what is wasteful about Discord that needs fixing? Engagement isn’t as good as it could be Discord servers are also very extensible with a whole cottage industry of bots that smooth out any shortfalls within Discord. A fan can join your server with as little as a click of a button. The low barrier to entry to start and join a Discord server is it’s secret superpower. You don’t have to beg people to join your Discord, they will make one for you. Then I had to create a second discord for HowToMarketAGame because so many people started talking about marketing in the 1 Screen Platformer discord that they were killing the mood for average gamers. I had to defensively create an official one. The first one I made was because a bunch of random speedrunners found my game 1 Screen Platformer and created an unofficially Discord so they could share speedrunning strategies. I actually have never proactively created a Discord. Wait what was working well with Discord?īasically, a whole generation loves Discord. Basically, we would look at what was working well and do more of that, and look emotionlessly at what was wasteful and do less of that. ![]() When my company bought scrappy little hardware companies I would often be deployed to help bring boring but predictable management practices, standardized interfaces, and tried-and-true business practices so that they could scale up production 10000 fold. I know this because I used to work for the computer giant IBM. The purpose of that big company is to notice that someone typed up the entire work of Shakespeare and then clean up the rough edges, scrub out the banana stains, patch out the bite marks, and make it something that can be enjoyed at scale. Out of thousands and thousands of failed startups, Discord is kind of like that mythical monkey at a typewriter who by pure dumb luck and effort managed to type out the entire works of Shakespeare.īut what is a monkey going to do with a fully typed-up script to Hamlet? Often, finding an audience doesn’t mean they know how to make money off of it. The reason small companies get bought by big companies is that they magically, randomly pop out a product that people really like (also known as product-market-fit.) Product-market-fit is really really hard to do. Have you heard of the Infinite Monkey Theorem? Given enough time and enough monkeys slapping randomly at a typewriter, one of those monkeys will output the works of William Shakespeare (or at least Hamlet, or at worst The Merchant Of Venice) ![]() Even if they do screw it up, you aren’t worried because you have been consistently building a mailing list because I taught you that you should never trust your community to a big corporation.Microsoft doesn’t care that they don’t make much money because they probably want to use it to make their other platforms make more money.Discord wasn’t making that much money anyway.Most likely Microsoft will just make it better by doing basic stuff like enabling email notifications and improving up time.You might be nervous now that the channel is potentially in the hands of a new owner, but here is why this is good news for those of us marketing video games.Īlso, if this is bad news, here is what we can do about it…. Last week it was leaked that Microsoft is in negotiations to buy Discord for a reported 10 Billion Dollars.ĭiscord is one of the best mid-funnel marketing channels that we game makers have to directly contact people who have heard about our game but are still on the fence and need one more push to finally buy it. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |