12/3/2023 0 Comments Vice media press release![]() ![]() More than just a sport, Parisite is a brotherhood who’ve transformed a small, derelict skate park into a flourishing community that, even when rocked by tragedy, has risen and conquered the impossible. Johnny Brasley, co-founder of Parisite the skate park created by skaters for skaters. Lizz has not only kept her ancestral cultural identity alive, but she’s also evolved to include customs influenced by hip-hop music, skateboarding, lowriding culture and beyond. Lizz Muñoz, a young Chicana who’s connecting her past and her future through hard work as a third-generation mechanic. His is a story of future-proofing the image of the American Cowboy. Adapting from horseback to helicopter is allowing him to show his daughters how to ground their life in perseverance and continue the family legacy. Tanner Cude, who’s protecting over 100 years of his family’s hard, honest work on the land through unconventional innovation. The film is broken into three chapters covering communities who’ve built a legacy and made it last: “By creating this film, we’ve dedicated a part of our history to communities who have built the country by hand – the landscapes, diversity, people, languages and trades – that have gone into its making while also showcasing how in a world where there is real distance between us, some fundamental points of alignment are worthy of being recognized.” “As Dickies celebrates 100 years, we took a step back and found that so much of our culture across the years has changed, melded and been forged into something new” said Sarah Crockett, Chief Marketing Officer, Dickies. These communities, like Dickies, are passionate about holding on to their legacy while plotting the future. Dickies, the workwear brand, has announced a partnership with VICE Media Group, a global multi-platform media company, to commemorate Dickies 100th anniversary with an original documentary, in partnership with creative agency This Here, ‘Made to Last,’ which examines the history and meaning of American grit, culture, and identity through the eyes of a modern rancher, a Chicana third-generation mechanic and brotherhood of southern skateboarders. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |